The saying goes that diamonds are a girl’s best friend, but let’s face it; from men to women, young to old, we all love that feeling of finding the perfect piece of jewelry. What can be less fun is the journey of finding those dream pieces without spending a fortune for the privilege.
Once, you would’ve had no choice but to head to your local jeweler, browse its selection, and buy from a limited, and probably highly priced, range of options. Now, with the internet at our fingertips, we’re in a better position to find jewelry that suits our needs and our price points. And, companies like Rare Carat are leading that change.
Ranked as America’s #1 rated jeweler according to Trustpilot, who wrote a case study on them, Rare Carat combines accessibility with expertise to provide easy, affordable options for jewelry fans and newbie buyers alike. You may even have heard that Rare Carat is ‘the secret to buying the perfect diamond’, according to resources like The New York Times.
We thought we would put that theory to the test by taking a deep dive into what exactly Rare Carat has to offer. Keep on reading to find out what we discovered!
Wait a minute, What is Rare Carat?
You may have heard a little about what Rare Carat does, but we’re here to break the service down for you once and for all. Way back in 2016, when Rare Carat founder Ajay Anand first launched the business, the goal was ultimately to change the way people buy jewelry through what was then a diamond aggregator, or a kind of jewelry search engine.
That approach had undeniable benefits, but Anand knew that Rare Carat had more to offer and, as of 2021, pivoted into an actual full fledged jeweler. Doing that, Rare Carat started selling products under its own brand name. It capitalized on its customer service expertise and extended it beyond sales to the full purchase and post-purchase experience. Now, Rare Carat doesn’t just allow you to search available diamonds to buy. Instead, it blends the affordable, accessible diamond-browsing experience from which it made its name with the assurance and personal experience you might get from traditional retailers, including post-purchase.
You can get started by simply choosing your diamond, which can be natural or lab-grown, then using Rare Carat’s ‘Deal Scores’ to tell you how good a bargain it is, before getting it set into your jewelry of choice based on preferences like your preferred style or materials. In many ways, it’s a little like Build-a-Bear, but with high-quality diamond jewelry that’s entirely unique to you.
What Exactly Does Rare Carat Have to Offer?
Rare Carat has a lot more on offer than a ring selection. Whether you’re looking to treat yourself, commemorate a loved one’s birthday, or celebrate Valentine’s Day, Rare Carat provides a great way to find what you’re looking for.
While the ring category is undeniably the largest on the site, there are also necklaces, bracelets, and earrings to choose from, and they all benefit from Rare Carat’s famed simple customizations. Once you’ve selected your diamond, you can simply specify where you would prefer it to be set.
Don’t fancy customizing your pieces? Don’t worry – there is also an entire high-quality jewelry catalogue to get stuck into, with slashed prices compared to what you would pay elsewhere.
Is Rare Carat Really ‘The Secret to Buying the Perfect Diamond’?: Considering Pros and Cons
If you’re going to spend a lot of money on a piece of jewelry, where you choose to buy is undeniably important. Rare Carat has built a model that ultimately aims to fit around your buyer needs, but that’s not to say this will always be the ideal place for every jewelry purchase.
Hence why it’s important to consider both the pros and cons of this service before you choose whether or not to buy from Rare Carat. So, without further ado, let’s get into them –
Pros: Rare Carat Undeniably Delivers on Its Promises
Rare Carat might be one of the biggest jewelry marketplaces in the US, but it isn’t the only option available. There are plenty of other diamond aggregators out there, and some might even offer perks that Rare Carat doesn’t have. Still, Rare Carat consistently receives higher ratings across sites including Trustpilot and Google, and that’s all because Rare Carat offers something no other aggregator does – it guides your buying journey just like a retailer would.
Rare Carat uses a mixture of AI technology and human guidance by GIA-trained gemologists to inform every stage of your buying journey, including iconic ‘Deal Scores’ that help you fully understand the value of the diamonds on offer. This service-first approach is backed by several customer-focused policies, including:
- 30-day money-back guarantees
- Free insured shipping and returns
- 1-year complimentary resizing (except for eternity rings)
- And more
When we think of Rare Carat’s promise to help you buy the perfect diamond, each of these services undeniably helps towards that goal, making it easier than ever to understand your jewelry requirements, and how to fulfil them.
Cons: Is There a Compromise?
We tried hard to find downsides to Rare Carat, for the sake of keeping our review balanced. But frankly, the cons are hard to find. While large competitors are often attacked by customers in reviews (often regarding delivery delays or quality issues), Rare Carat truly stands out. Their #1 ranking in the Jeweler category on Truspilot (for two years in a row) didn’t come out of thin air, and Trustpilot is known to aggressively hunt down fake reviews.
If I could blame Rare Carat for one thing, it would be a lack of offering in the sub-$200 price point. They seem to have focused their efforts on larger carat jewelry. It’s also a shame that they don’t ship to Europe. But hey, they can’t do everything and be everywhere.
To Buy or Not to Buy the Perfect Diamond From Rare Carat?
No one can deny it – Rare Carat is doing something undeniably exciting on the jewelry scene, and making beautiful, customized jewelry more accessible for a fraction of the cost. You could undeniably benefit from seeing what Rare Carat has to offer!
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