Social media can be confusing for anyone, especially for seniors. There are enough websites, applications, and devices out there to make your head spin. However, social media is the latest rage online, and it is here to stay. One Reverse Mortgage has a great decoding of social media days of the week and explanation of hashtags.
Though there is a lot of hype surrounding social media these days, the hype is real. How else do you think that LinkedIn, a professional networking website, is valued at $9 billion, the same value as the company that owns both Snapple and Dr. Pepper?
While social media may seem like nothing more than a new fad, it is actually based upon tried and true principles. It is helpful to think of social media as a way to build trust through cultivating relationships. Trust is the bedrock of all human relationships, and social media is just a new and exciting way to build trust between family, friends, and people all over the world.
Social media builds trust by communicating your latest thoughts and other content to the people in your sphere of influence. It is just another way to connect with others through common interests. Just as word of mouth spread information about things in the old days, social media facilitates the exchange of knowledge instantly regardless of physical distance. This allows you to create relationships with people all over the world.
Here are some situations where using social media can be beneficial:
- If one of your relatives suffers from a particular ailment such as ALS and you want to learn more about it, you can connect with a vast online community of patients dealing with the same ailment in order to support each other and trade notes.
- If you are interested in social entrepreneurship, you can instantly connect with others that share the same passion by doing a quick search on Facebook or Twitter for the latest talk about socially responsible business development.
- What if you work in the compliance department at a large food or drug company and you want to keep up to date with the latest on FDA inspections? You can find a LinkedIn group with thousands of other members who are also talking about FDA inspections.
- You are planning on vacationing to Hawaii and you are trying to find the best sushi restaurant in Oahu. You can check out Yelp to read hundreds of reviews of the highest rated sushi restaurants to decide what sounds best for you.
The power of social media, when harnessed properly, allows you to make the very best of your time and connect with like-minded people all over the world.